Pepsi For The Love Of It Reklamekampagne by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Reklame, Marketing og Kommunikationsdesign Competition Category.
GuldReklame· 2021
Pepsi For The Love Of It Reklamekampagne
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Guld Winner in Reklame Category
Verified Award Winner
Verify Award Status for #119178The Design
About Pepsi For The Love Of It Reklamekampagne
Pepsi For The Love Of It er en reklamekampagne skabt til det kinesiske marked. Kampagnen er centreret om en serie på seks dåsedesigns til drikkevarer. Hver dåse viser en anden sport eller fritidsaktivitet, såsom rytmisk gymnastik, bordtennis, synkronudspring og fjerbold eller snurretop. Andre dåser refererer til musik og dans i tråd med Pepsi-brandets arv. Kollektionen anvender de karakteristiske Pepsi-farver i en dristig og banebrydende stil. De varierede dåsedesigns lader hver forbruger vælge den, der matcher personlige interesser.
The Recognition
About the A' Design Award i Guld
Pepsi For The Love Of It Reklamekampagne er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Pepsi For The Love Of It Reklamekampagne forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pepsi For The Love Of It Reklamekampagne skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
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