Wa Lana Waqfa Brand Politisk tv-show by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.

JernReklame· 2021

Wa Lana Waqfa Brand Politisk tv-show

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award i Jern Winner in Reklame Category

12,433

Verified Award Winner

Verify Award Status for #119930

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wa Lana Waqfa Brand Politisk tv-show

Wa Lana Waqfa (lad os holde pause) er et dagligt politisk show, der fokuserer på aktuelle nyhedsbegivenheder. Det kaster lys over en nyhedsbegivenhed og analyserer den i dybden. Designteamet udførte et komplet rebrand (åbning, studie, programgrafik, promo..) for virkelig at afspejle showets koncept, som drejer sig om at "fremhæve" og "stoppe op" ved et bestemt emne. Det første bogstav i showets navn kaster lys ind i det første bogstav i det andet ord for at formidle budskabet om fremhævning og udforskning. Den forlængede linje i slutningen af det andet ord repræsenterer en pause (showets navn).

The Recognition

About the A' Design Award i Jern

Wa Lana Waqfa Brand Politisk tv-show er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Wa Lana Waqfa Brand Politisk tv-show forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Wa Lana Waqfa Brand Politisk tv-show respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk