Bergtor Visual Identity Visuel Identitet af Erika Baczo er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Bergtor Visual Identity Visuel Identitet
af Erika Baczo
Klient: Bergtor
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om Bergtor Visual Identity Visuel Identitet
Bergtor er en visuel identitet designet til et garageportmærke. Identiteten er baseret på et solidt gittersystem og en minimalistisk typografisk tilgang. Geometriske elementer er tilføjet bogstaverne for at visualisere navnets betydning. Bogstavet E er erstattet af tre former inspireret af hovedlinjerne i en garageport, som danner et enkelt piktogram. Paletten er en duotone i sort og frisk grøn, og Gotham er hovedskrifttypen. Logoet og det visuelle system er tegnet i vektorformat, så de kan tilpasses forskellige størrelser til digitale og trykte medier.
Anerkendelsen
Om A' Design Award i Bronze
Bergtor Visual Identity Visuel Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Bergtor Visual Identity Visuel Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Bergtor Visual Identity Visuel Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Dimensioner & Emballage
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Tags
- visual identity, modern, simple, timeless, feasibility, reliability
- Produktionsteknologi
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Designudfordring
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Forskning
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Inspiration
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Projektvarighed
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Driftsflow
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Patenter
- Copyrights belong to the CEO of the Bergtor company.
- Teammedlemmer
- Erika Baczó
Alpár Dávid - Billedkreditering
- Credits to: Adobe stock - main image.
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