Selfie Konditori Dessertbar by Alex Kovachev

Selfie Konditori Dessertbar by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Indretning og Udstillingsdesign Competition Category.

JernIndretning· 2021

Selfie Konditori Dessertbar

by Alex Kovachev

Client: Idea International

A' Design Award i Jern Winner in Indretning Category

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Verified Award Winner
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Colors

The Design

About Selfie Konditori Dessertbar

Selfie Konditori er en dessertbar i Tromsø, Norge, med et samlet areal på 130 kvadratmeter. Interiøret er designet til at skabe et lyst og varmt sted i løbet af de lange og mørke nordlige dage og nætter. Marmor, messing og guldtonede spejle kombineres med naturlige teksturer og frodig beplantning, som byen mangler på grund af sit barske klima. Spejlarmaturer og blankt skræddersyet møbelinventar afspejler temaet om selvrefleksion og glæde, som stedets navn antyder. Farverige elementer er formgivet, så de passer til gæsterne og gør det let at tage fotografier.

The Recognition

About the A' Design Award i Jern

Selfie Konditori Dessertbar er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Selfie Konditori Dessertbar forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Selfie Konditori Dessertbar respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio