Public Health Beyond Borders Visuel Identitetsprogram by Yoske Mitsui

Public Health Beyond Borders Visuel Identitetsprogram by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2021

Public Health Beyond Borders Visuel Identitetsprogram

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award i Jern Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Public Health Beyond Borders Visuel Identitetsprogram

Public Health Beyond Borders er et visuelt identitetsprogram skabt til en gruppe studerende og undervisere, der arbejder med sundhedsbehov i partnersamfund. Mærket anvender fem farver. Grøn og blå afspejler et globalt udsyn, mens rød, gul og sort refererer til University of Marylands oprindelse som den grundlæggende afdeling. En cirkel i midten repræsenterer enhed og partnerskab. Ordmærket matcher universitetets primære skrifttyper. Logoet er enkelt, skalerbart og modulopbygget, og det fungerer i én farve og i mange størrelser i både print og digitale medier.

The Recognition

About the A' Design Award i Jern

Public Health Beyond Borders Visuel Identitetsprogram er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Public Health Beyond Borders Visuel Identitetsprogram forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Public Health Beyond Borders Visuel Identitetsprogram respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.