Africolor Festival Festivalens visuelle identitet by Manuela Bonnet

Africolor Festival Festivalens visuelle identitet by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2021

Africolor Festival Festivalens visuelle identitet

by Manuela Bonnet

Client: Africolor

A' Design Award i Bronze Winner in Grafik Category

10,082

Verified Award Winner

Verify Award Status for #122295

View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festivalens visuelle identitet

Africolor Festival er den visuelle identitet skabt til jubilæumsudgaven i anledning af musikfestivalens tredivte år, afholdt i Paris. Designet bygger på idéen om resonans, som antyder, at festivalen fortsat genlyder på tværs af tid og grænser. Et typografisk greb klipper og gentager bogstaverne i titlen for at skabe en vibrerende rytme. Identiteten er klar, direkte, farverig og glædesfyldt. Plakaten er produceret i to kontrasterende versioner, én rød og én grøn. Det samme visuelle system er anvendt på brochurer, flyers, plakater til metroen, bannere, mulepose og opslag på sociale medier.

The Recognition

About the A' Design Award i Bronze

Africolor Festival Festivalens visuelle identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Africolor Festival Festivalens visuelle identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Africolor Festival Festivalens visuelle identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet