Clarity Virksomhedsidentitet by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2021
Clarity Virksomhedsidentitet
Client: Clarity Innovations
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Virksomhedsidentitet
Clarity er en virksomhedsidentitet designet til en teknologivirksomhed. Logoet kombinerer to symboler, der anvendes i kodning, placeret inden for en trekant, som formidler fremadrettet bevægelse. En mørkeblå nuance kommunikerer tillid, mens en lys blå nuance refererer til teknologi. Skrifttypen Neo Sans anvendes for dens moderne udtryk, som passer godt sammen med logoets afrundede hjørner. Gradienter og abstrakte former undgås, så identiteten baserer sig på enkle former og kodetegn. Identiteten anvendes også på virksomhedens merchandise.
The Recognition
About the A' Design Award i Bronze
Clarity Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Clarity Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Clarity Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
