L’Amour Red Packet Boxset Rød Kuvert by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Gaveartikler Design Competition Category.
JernGaveartikler· 2021
L’Amour Red Packet Boxset Rød Kuvert
by Alex King
Client: A&J Design
A' Design Award i Jern Winner in Gaveartikler Category
Verified Award Winner
Verify Award Status for #122872The Design
About L’Amour Red Packet Boxset Rød Kuvert
Dette sæt med røde kuverter indeholder 16 kuverter, der symboliserer lykke og fuldstændighed i livet. Købere kan vælge mellem 26 forskellige designs og kombinationer "A" til "Z" baseret på initialer og personlige behov. Personlige gaver giver folk en følelse af unikhed og er perfekte til at skabe et personligt præg for sig selv og de mennesker, de holder af. Målgruppen er gifte personer i middelklassen, som ønsker at vælge personlige røde kuverter og give dem til børn med de bedste ønsker.
The Recognition
About the A' Design Award i Jern
L’Amour Red Packet Boxset Rød Kuvert er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. L’Amour Red Packet Boxset Rød Kuvert forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. L’Amour Red Packet Boxset Rød Kuvert respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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