Full Moon Social Media-annonce by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Reklame, Marketing og Kommunikationsdesign Competition Category.
SølvReklame· 2021
Full Moon Social Media-annonce
Client: Rothco, part of Accenture Interactive
A' Design Award i Sølv Winner in Reklame Category
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- Verified Award Winner
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The Design
About Full Moon Social Media-annonce
Full Moon er en social media-annonce skabt til Guinness. Det visuelle blev publiceret i Facebook- og Instagram-feeds og -stories på Halloween-natten i 2020, hvor en sjælden blå måne var synlig over hele verden. Billedet blev produceret gennem retouchering og fotomanipulation i Adobe Photoshop. Højopløselige månereferencer, brandbilleder og øltexturer blev kombineret i lag for at danne et enkelt billede. Hensigten var at deltage i en global samtale med en simpel forbindelse mellem månen og et glas øl.
The Recognition
About the A' Design Award i Sølv
Full Moon Social Media-annonce er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Full Moon Social Media-annonce forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Full Moon Social Media-annonce er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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