Baidu Tematisk Kortapplikation by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Grænseflade-, Interaktions- og Brugeroplevelsesdesign Competition Category.
BronzeGrænseflade· 2022
Baidu Tematisk Kortapplikation
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
Client: Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award i Bronze Winner in Grænseflade Category
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The Design
About Baidu Tematisk Kortapplikation
Baidu Tematisk Kort er en mobil kortapplikation til Android- og iOS-smartphones. Applikationen viser kortinformation udvalgt til forskellige brugergrupper, baseret på tid, rum og brugerprofiler. Menneskelige, geografiske og sociale faktorer kombineres og præsenteres sammen, så nærliggende services og aktuelle begivenheder hurtigt kan findes. Grafisk kortinformation integreres med tekst på skærmen for nem læsning. Kunstig intelligens og big data anvendes til at tilpasse visningen til hver gruppe. Formålet er at reducere søgeindsatsen og understøtte daglig læring, rejser og udforskning.
The Recognition
About the A' Design Award i Bronze
Baidu Tematisk Kortapplikation er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Baidu Tematisk Kortapplikation forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Baidu Tematisk Kortapplikation tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Team Members
- YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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