Coach the Coaches Fodboldguide by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Trykt og Udgivet Medier Design Competition Category.
BronzeTryk· 2022
Coach the Coaches Fodboldguide
by Natasha Mozz
Client: Adidas
A' Design Award i Bronze Winner in Tryk Category
Verified Award Winner
Verify Award Status for #137201The Design
About Coach the Coaches Fodboldguide
Coach the Coaches er en guide til et fodboldtræningsprogram udviklet til spillere i alderen 10 til 14 år. Guiden blev udarbejdet til fodboldtrænere, så programmet kan anvendes i det daglige arbejde. Teksttungt kildemateriale blev omdannet til klare instruktioner, primært opbygget af infografik. En dristig farvepalet hjælper med navigationen mellem afsnittene, og længden af markeringen i siden af hver side angiver underkategorien. Fodboldbanens gitter og tekniske instruktioner danner grundlaget for det visuelle udtryk.
The Recognition
About the A' Design Award i Bronze
Coach the Coaches Fodboldguide er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Coach the Coaches Fodboldguide forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Coach the Coaches Fodboldguide tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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