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Plasma Sf Skrifttypedesign by Paul Robb

Plasma Sf Skrifttypedesign by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.


BronzeGrafik· 2022

Plasma Sf Skrifttypedesign

by Paul Robb

Client: S6 Foundry

A' Design Award i Bronze Winner in Grafik Category

16,081

Verified Award Winner

Verify Award Status for #137211

Colors

The Design

About Plasma Sf Skrifttypedesign

Plasma er en stilistisk modulær skrifttype udviklet til at give friskhed til grafiske projekter. Skrifttypen indeholder forskellige og alsidige stilarter af et omfattende tegnsæt med over 80 alternative glyffer, der tillader glyfblanding, hvilket gør skrifttypen til en unik personlighed. Skrifttypen er perfekt til branding af kommunikation, hvilket giver en tydelig visuel balance. Prøvebogen blev udviklet som en kort omgang for de første 20 designere, der købte skrifttypen.

The Recognition

About the A' Design Award i Bronze

Plasma Sf Skrifttypedesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Plasma Sf Skrifttypedesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Plasma Sf Skrifttypedesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging
256 pages full colour, hard-backed book
Tags
Font design, Branding, Identity, Type design
Design Challenge
The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research
Research photography and onsite sketching
Inspiration
The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration
July- September 2021
Patents
Paul Henry Robb
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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Good Design Deserves Great Recognition

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