Temptress Moon Musikvideo by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Film, Video og Animationsdesign Competition Category.
JernFilm· 2022
Temptress Moon Musikvideo
Client: Pandora band
A' Design Award i Jern Winner in Film Category
- 17,750
- Verified Award Winner
- Verify Award Status for #139505
The Design
About Temptress Moon Musikvideo
Temptress Moon er en animeret musikvideo skabt til en sang om, hvordan mennesker reagerer i svære tider. Videoen viser en verden i kaos, hvor mennesker i forskellige former forbinder sig, danser og finder styrke sammen. Rå og dristige teksturer udtrykker den hårde periode, mens stærke og lyse farver bærer positiv energi. Animationen er produceret med Adobe After Effects og Photoshop. Tredimensionelle lag og et plugin blev anvendt for at skabe en følelse af rum. Videoen kører med 25 billeder per sekund i formatet 1920 x 1080. Målet er at opløfte seerne og støtte balance i livet.
The Recognition
About the A' Design Award i Jern
Temptress Moon Musikvideo er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Temptress Moon Musikvideo forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Temptress Moon Musikvideo respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life. - Dimensions & Packaging
- 25 fps, 1920 x 1080 dpi
- Tags
- illustration, animation, joyfulness, chaos, catastrophe
- Production Technology
- Adobe After Effects
Photoshop - Design Challenge
- In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
- Research
- The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
- Inspiration
- The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience. - Project Duration
- The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022. - Operation Flow
- The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
- Team Members
- Rocky Fong
- Image Credits
- Song by Pandora
Composed by Anakin Foo
Arranged by Pandora
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