Stadium SC Freiburg Wayfinding System by Thomas Geissert

Stadium SC Freiburg Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2022

Stadium SC Freiburg Wayfinding System

by Thomas Geissert

Client: Teamgeissert

A' Design Award i Jern Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #139533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Wayfinding System

Målet var at skabe et system med sin egen identitet og originalitet, der rækker ud over. Strukturen af det nye stadion i SC Freiburg består af en ortogonal grundform og et ortogonalt tag. Det ledende princip for det arkitektoniske design, at skabe en identitetsdannende struktur, skal understøttes. Det nye wayfinding- og orienteringssystem præsenterer sig derfor med et klart formsprog. Den byder velkommen og informerer besøgende og fans allerede i udendørsområdet (parkering, busstoppested, sporvogn), fører dem til indgangene og på stadion via promenaden til sæderne.

The Recognition

About the A' Design Award i Jern

Stadium SC Freiburg Wayfinding System er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Stadium SC Freiburg Wayfinding System forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Stadium SC Freiburg Wayfinding System respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT