Half Production Brandidentitet by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2022
Half Production Brandidentitet
Client: Creator Design Studio
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #140291The Design
About Half Production Brandidentitet
Half Production er et fotografi- og videostudie. Balancen mellem lys og skygge er noget, de altid søger. I mellemtiden falder dette også sammen med deres livsfilosofi. At fatte balancen mellem halvt og fuldt er ligesom at være ydmyg og blive ved med at lære, balancen mellem funktion og kreativitet. Logoet er inspireret af handlingen ved at hælde vandet. Når glasset er fyldt, er der ikke plads til forbedringer. Handlingen med at hælde vandet ser ud til at være noget, vi jagter efter. Vær ydmyg og fortsæt med at lære.
The Recognition
About the A' Design Award i Bronze
Half Production Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Half Production Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Half Production Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Team Members
- Chin Hock Cong
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
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