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Lenza Lenzy Clothes Clinic Brand Identitetsdesign by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Brand Identitetsdesign by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.


BronzeGrafik· 2022

Lenza Lenzy Clothes Clinic Brand Identitetsdesign

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award i Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #140296

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The Design

About Lenza Lenzy Clothes Clinic Brand Identitetsdesign

Lenza Lenzy er et brandingdesign- og visuel identitetsprogram skabt til en tøjklinik, en service dedikeret til pleje og reparation af tøj. Identiteten blev opbygget i lagdelte trin, der begyndte med brandnavnet og brandhistorien og fortsatte gennem en brandbog, en logoguide, en bog om visuel identitet, interiørdesign, motion graphics og reklame. Papir, stof, træ, klistermærker, offsettryk og digitaltryk blev anvendt. Undersøgelser af, hvordan klinikker fungerer, dannede grundlag for den bærende idé, da der ikke fandtes en sammenlignelig tøjklinik i forvejen.

The Recognition

About the A' Design Award i Bronze

Lenza Lenzy Clothes Clinic Brand Identitetsdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lenza Lenzy Clothes Clinic Brand Identitetsdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lenza Lenzy Clothes Clinic Brand Identitetsdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging
Lenza Lenzy had a 120m x 30m of clothes clinic
Tags
Clothes clininc, Branding, brand design, brand story
Production Technology
We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge
The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research
There are a lot of researching program for this project.
Inspiration
Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration
Start: Apr 2020 End: Dec 2021
Operation Flow
Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Patents
Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
Team Members
Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits
Wallrus design studio

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