Open Your Eyes Kunstfotografi by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Fotografi og Fotomanipulationsdesign Competition Category.
JernFotografi· 2022
Open Your Eyes Kunstfotografi
Client: Michael Liebert Photography
A' Design Award i Jern Winner in Fotografi Category
Verified Award Winner
Verify Award Status for #140615The Design
About Open Your Eyes Kunstfotografi
Open Your Eyes er en kunstfotografiserie, der bruger plastfolie som sit visuelle virkemiddel. Foliens form og materiale blev formet af vinden og af fotografens modstand. De resulterende former antyder menneske- eller dyrefigurer, på samme måde som skyer på himlen. Hver beskuer ser en anden karakter, så serien beror på personlig fantasi. Fotografierne blev taget i Niederösterreich i januar 2022 med et højtopløseligt mellemformatkamera i naturligt lys, uden blitz. Det digitale arbejde blev færdiggjort i Wien en måned senere.
The Recognition
About the A' Design Award i Jern
Open Your Eyes Kunstfotografi er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Open Your Eyes Kunstfotografi forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Open Your Eyes Kunstfotografi respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
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