Broken Top Brewing Co Craft Beer Drikkevareemballage by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Drikkevareemballage by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2022

Broken Top Brewing Co Craft Beer Drikkevareemballage

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award i Jern Winner in Emballage Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Drikkevareemballage

Broken Top Brewing Co Craft Beer er et emballagedesign til drikkevarer, skabt for et mindre craft beer-bryggeri, der fremstiller IPA og pilsner i små bryg. Det grafiske mønster er inspireret af retro legetøj. Et integreret logo tilpasser sig farveskemaet for hver produktlinje og smelter sammen med mønsteret for at skabe en visuel illusion. Dåserne er fremstillet af blåt aluminium, specialtilpasset for at opnå en dyb marineblå tone, som er sjælden for aluminiumsdåser. Ultrahurtig inkjet-print med et hvidt blæklag gør grafikken mere levende. Den 211-standarddåse har en volumen på 12 ounces.

The Recognition

About the A' Design Award i Jern

Broken Top Brewing Co Craft Beer Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Broken Top Brewing Co Craft Beer Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Broken Top Brewing Co Craft Beer Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable