Spot On Interaktiv Lysinstallation af Responsive Spaces and Michael Holzer er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Installationsdesign.
GuldInstallation· 2023
Spot On Interaktiv Lysinstallation
af Responsive Spaces and Michael Holzer
Klient: Creative Region / City of Linz
Vinder af A' Design Award i Guld i kategorien Installation
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Om Spot On Interaktiv Lysinstallation
Tomme butiksvinduer er kedelige. Især på grund af Covid-19-pandemien blev tomme butiksvinduer en endnu mere presserende sag for byen Linz. Men især på fantastiske steder i hele byen er disse rum også ubrugte præsentationsområder, der kan bruges i mellemtiden. Derfor er denne unikke butiksvindueinstallation og konceptet "Spot On"; bag den blev udviklet. Interaktive lysinstallationer gør tomme vinduer til engagerende og ekstraordinære kunstværker, samtidig med at de tilbyder lokale virksomheder en værdifuld midlertidig scene. Vi. Elsker. Linz.
Anerkendelsen
Om A' Design Award i Guld
Spot On Interaktiv Lysinstallation er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Spot On Interaktiv Lysinstallation forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Spot On Interaktiv Lysinstallation skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Dimensioner & Emballage
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Tags
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Produktionsteknologi
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Designudfordring
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Forskning
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Projektvarighed
- Since August 2021 in Linz
- Driftsflow
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Teammedlemmer
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Billedkreditering
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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