Snow Draft Beer Ølemballage af China Resources Snow Breweries Ltd.

Snow Draft Beer Ølemballage af China Resources Snow Breweries Ltd. er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2023

Snow Draft Beer Ølemballage

af China Resources Snow Breweries Ltd.

Klient: China Resources Snow Breweries

Vinder af A' Design Award i Guld i kategorien Emballage

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Farver

Designet

Om Snow Draft Beer Ølemballage

Snow Draft Beer er en emballageserie til en fadøl af ren malt, produceret som en aluminiumsdåse og en glasflaske. Designet følger en minimalistisk tilgang og anvender aurora-grøn og ren hvid som hovedfarver. Stregtegninger af malt, humle og vandringe henviser til de tre brygningsingredienser. Glasflasken er let indsnævret ved taljen for et behageligt greb og er præget med kinesiske kalligrafitegn, der betyder ren og fad. Flasken rummer 460 ml, og dåsen rummer 500 ml. Det ensartede design har til formål at formidle renhed og en frisk smag.

Anerkendelsen

Om A' Design Award i Guld

Snow Draft Beer Ølemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Snow Draft Beer Ølemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Snow Draft Beer Ølemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensioner & Emballage: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tags: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Produktionsteknologi: aluminum can and glass bottle
Designudfordring: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Forskning: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiration: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Projektvarighed: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Driftsflow: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Teammedlemmer: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess