Mission Sleep Fitness Recap-Kampagne by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Reklame, Marketing og Kommunikationsdesign Competition Category.
BronzeReklame· 2023
Mission Sleep Fitness Recap-Kampagne
by Jisoo Sim
Client: Eight Sleep
A' Design Award i Bronze Winner in Reklame Category
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The Design
About Mission Sleep Fitness Recap-Kampagne
Eight Sleep lancerede deres 2022 Year in Sleep: Mission Sleep Fitness. Dette er Eight Sleep's spin på en årlig opsummeringskampagne, hvor medlemmer kan se alle deres søvndata for 2022 i et galaktisk design. Deres medlemmer fik deres data vist som en historie i appen og havde muligheder for at dele de unikke avatarer, de modtog, baseret på alle deres sundheds- og søvnmålinger. Den største udfordring, designere stod over for, var at kontekstualisere søvn- og sundhedsdata på en sjov og engagerende måde, samtidig med at de forblev tro mod videnskaben og var tydeligt nok til, at enhver udenforstående kunne forstå.
The Recognition
About the A' Design Award i Bronze
Mission Sleep Fitness Recap-Kampagne er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Mission Sleep Fitness Recap-Kampagne forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Mission Sleep Fitness Recap-Kampagne tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- Tags
- Sleep, data, health, astronauts, review, recap, report, space
- Production Technology
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- Design Challenge
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- Research
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- Inspiration
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- Project Duration
- This project began in October 2022 and finished in December 2022.
- Operation Flow
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
- Team Members
- Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado
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