White Friday Magasinforside by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.
JernReklame· 2023
White Friday Magasinforside
Client: White Friday Project
A' Design Award i Jern Winner in Reklame Category
Verified Award Winner
Verify Award Status for #147024The Design
About White Friday Magasinforside
White Friday er et nøglevisuelt element skabt til en sæsonbetonet salgskampagne og brugt som forside på et reklamemagasin. Kompositionen viser gaveæsker stablet oven på hinanden. Æskerne varierer i størrelse og form for at antyde overraskelse. En model fra målgruppens alderssegment er placeret i midten, inde i en stor gaveæske, for at skabe en direkte forbindelse til publikum. Gaveæskerne udtrykker ideerne om at give og værdsætte. Det visuelle udtryk har til formål at skabe interesse for kampagnens tilbud og understøtte salget.
The Recognition
About the A' Design Award i Jern
White Friday Magasinforside er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. White Friday Magasinforside forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. White Friday Magasinforside respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
- Inspiration
- the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.
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