Gamma Privatbank by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Luksusdesign Competition Category.
BronzeLuksus· 2023
Gamma Privatbank
by Victor Weiss
Client: Victor Weiss
A' Design Award i Bronze Winner in Luksus Category
Verified Award Winner
Verify Award Status for #147498The Design
About Gamma Privatbank
Gamma er en privatbank designet som en klub udelukkende for inviterede inden for formueforvaltning. Medlemskab opnås gennem en detaljeret metode og evaluering af aktiver. Designet respekterer de klassiske kontaktpunkter fra en traditionsrig bank og tilføjer moderne faciliteter. Arbejdet omfatter navngivning, brandstrategi, visuel identitet, produktudvikling, arkitektur og grafisk design. Hvert nyt medlem modtager en signaturpakke med en guldmønt, der åbner Gamma Club, en æske cigarer og en rhodiumpen. Formålet er at bevare den menneskelige interaktion i et digitalt samfund.
The Recognition
About the A' Design Award i Bronze
Gamma Privatbank er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Gamma Privatbank forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Gamma Privatbank tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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