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Roger That Inspirationlabs Virksomhedsidentitet by Ruud Winder - Rebrandt

Roger That Inspirationlabs Virksomhedsidentitet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.


JernGrafik· 2023

Roger That Inspirationlabs Virksomhedsidentitet

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award i Jern Winner in Grafik Category

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The Design

About Roger That Inspirationlabs Virksomhedsidentitet

Selvmord er den førende dødsårsag blandt unge mennesker i Nederlandene. Rogier Hulst, en værdsat kollega og ven af designteamet, døde alt for tidligt. Hans mor grundlagde Roger That for at tilbyde andre unge muligheden for at modtage ly, et lyttende øre og coaching. Som ung designer havde Rogier et unikt logo. Da Roger That opstod som følge af Rogier Hulsts død, ønskede bureauet, at designet skulle udspringe af hans design. Baseret på Rogier van Hulsts karakteristiske logo skabte designeren et system, der repræsenterer de unges farverigdom og diversitet.

The Recognition

About the A' Design Award i Jern

Roger That Inspirationlabs Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Roger That Inspirationlabs Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Roger That Inspirationlabs Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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