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Pattern Gaveindpakningspapir af Gao He

Pattern Gaveindpakningspapir af Gao He er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.


JernGrafik· 2023

Pattern Gaveindpakningspapir

af Gao He

Klient: Creative Design Studio of Anshan Normal University

Vinder af A' Design Award i Jern i kategorien Grafik

9,847

Verificeret Prisvinder

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Farver

Designet

Om Pattern Gaveindpakningspapir

Pattern er et gaveindpakningspapirdesign baseret på traditionelle kinesiske motiver. Abstrakte grafiske former hentet fra flamme-, fiske- og flagermusformer kombineres for at forme hovedet af en drage. Dragemotivet gentages i lodrette og vandrette kvadrater for at danne et sammenhængende mønster. Papiret produceres med firefarvetryk på specialpapir med høj densitet. Designet anvendes også til produktemballage, trykte reklamematerialer og kartondesign. Hensigten er at forene traditionel kinesisk æstetik med moderne design.

Anerkendelsen

Om A' Design Award i Jern

Pattern Gaveindpakningspapir er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Pattern Gaveindpakningspapir forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Pattern Gaveindpakningspapir respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensioner & Emballage
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Pattern, Paper, Gift, Packaging, Product, Graphic design
Produktionsteknologi
The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Designudfordring
The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Forskning
The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration
Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Projektvarighed
The project starts in October 2022 and ends in December 2022 in Shenyang, China
Driftsflow
In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Billedkreditering
Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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