Animate Emballage by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2023
Animate Emballage
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award i Jern Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #149311
The Design
About Animate Emballage
Animate blev designet til at henvende sig til katte' nysgerrig natur og kærlighed til udforskning, hvilket afspejles i mærkets emballage. Den macaronfarvede emballage er ikke kun visuelt tiltalende, men indholdet er også lavet af naturlige ingredienser, der fremmer en kats generelle sundhed og velvære. Brugen af dristige og levende farveillustrationer gør Animate-emballagen unik og adskiller den fra andre kattefoderprodukter, der typisk indeholder fotos af katte. Det kan nemt identificere købere med den rigtige formel til deres katte, såvel som de passende behov for deres katte.
The Recognition
About the A' Design Award i Jern
Animate Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Animate Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Animate Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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