Sparrow Branding Virksomhedsidentitet by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2023
Sparrow Branding Virksomhedsidentitet
Client: Hiroshi Kurisaki Design
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #150366The Design
About Sparrow Branding Virksomhedsidentitet
Sparrow Branding er en virksomhedsidentitet skabt til et Tokyo-baseret reklameproduktionsfirma grundlagt i 2020. Identiteten omfatter logoet, de primære visuelle elementer og brevpapiret. En spurv, oprindelsen til virksomhedens navn, vises sammen med et fyrretræ som symboltræ. Konceptet stammer fra en historie, hvor et fyrretræ beskytter en spurv mod al fare. I stedet for at anvende computergrafik blev der fotograferet rigtige fyrregrene, arrangeret af en blomsterbindingskunstner, samt en realistisk spurvemodel. Den visuelle tone er kraftfuld og seriøs snarere end sød.
The Recognition
About the A' Design Award i Bronze
Sparrow Branding Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Sparrow Branding Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Sparrow Branding Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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