Endless Scenery Byplakat by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Generativt, Algoritmisk, Parametrisk og AI-assisteret Design Competition Category.
BronzeGenerativt· 2023
Endless Scenery Byplakat
by Leijing Zhou, Aoyi Shen and Aiwen Mai
Client: Zhejiang University
A' Design Award i Bronze Winner in Generativt Category
Verified Award Winner
Verify Award Status for #150390The Design
About Endless Scenery Byplakat
Book Text: Endless Scenery er en serie af byplakater baseret på de ti udsigter ved Vestsøen i Hangzhou, Kina. Plakaterne skildrer velkendte udsigter såsom Tre Damme Spejler Månen og Snoet Gård med Lotusdam om Sommeren. Hvert billede kombinerer kunstig intelligens-maleri med den klassiske kinesiske akvarelstil. Grundbillederne blev genereret med et AI-maleværktøj og derefter forfinet i billedredigeringssoftware. Forskellige farvetoner udtrykker hvert landskabs karakter. Plakaterne kan også anvendes til frimærker, publikationer, trykannoncer og emballage.
The Recognition
About the A' Design Award i Bronze
Endless Scenery Byplakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Endless Scenery Byplakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Endless Scenery Byplakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Team Members
- Leijing Zhou
Aoyi Shen
Aiwen Mai - Image Credits
- Aoyi Shen
Aiwen Mai
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