Barking Good Brandingindhold by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.
JernReklame· 2024
Barking Good Brandingindhold
by Squared
Client: Squared
A' Design Award i Jern Winner in Reklame Category
- 44,301
- Verified Award Winner
- Verify Award Status for #150826
The Design
About Barking Good Brandingindhold
Omsorg for kæledyr er trådt ind i en ny æra. Små pelsede venner behandles nu som ligeværdige medlemmer af familien og får mere og mere omsorg. For en plejeklinik, der tilbyder luksuriøs forkælelse og førsteklasses behandlinger til hunde, er der udviklet et omfattende udvalg af brandingmateriale for at skabe en helt ny visuel kommunikation, der hjælper med at fortælle denne nye historie. Hunde har deres egen karakter, stil og personlighed og fremstilles som hovedpersoner, der fortjener den ultimative hundeforkælelse.
The Recognition
About the A' Design Award i Jern
Barking Good Brandingindhold er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Barking Good Brandingindhold forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Barking Good Brandingindhold respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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