Cats in a Box Kommunikationsdesign by Daniel da Hora

Cats in a Box Kommunikationsdesign by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.

JernReklame· 2024

Cats in a Box Kommunikationsdesign

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award i Jern Winner in Reklame Category

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Verified Award Winner
Verify Award Status for #161093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cats in a Box Kommunikationsdesign

Designteamets kampagne kombinerede på genial vis markante illustrationer med en munter atmosfære, med det formål at afkræfte covid-19 myter og fremme adoption af katte. Forskningsdrevet afdækkede den misforståelser, hvilket førte til virkningsfuld budskabsformidling og udvikling af produktlinjer. Gennem en dynamisk markedsføringstilgang og et succesfuldt velgørenhedsbasar indsamlede kampagnen ikke blot midler, men udfordrede også samfundets overbevisninger og fremmede et mere oplyst og medfølende fællesskab.

The Recognition

About the A' Design Award i Jern

Cats in a Box Kommunikationsdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Cats in a Box Kommunikationsdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Cats in a Box Kommunikationsdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.