House of Smaragd Adventsboks by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronze in Gaveartikler Design Competition Category.
BronzeGaveartikler· 2025
House of Smaragd Adventsboks
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award i Bronze Winner in Gaveartikler Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd Adventsboks
House of Smaragd adventskalender er en struktureret nedtællingsboks fremstillet af økologisk papir og bæredygtige materialer, designet til gentagen brug. Den indeholder fire individuelt pakkede smykkestykker, hver sikret i separate rum. Emballagen er genanvendelig og genbrugelig, hvilket reducerer miljøpåvirkningen. Boksens design muliggør kontrolleret adgang til hvert rum og bevarer dermed overraskelseselementet, samtidig med at indholdet forbliver beskyttet.
The Recognition
About the A' Design Award i Bronze
House of Smaragd Adventsboks er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. House of Smaragd Adventsboks forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. House of Smaragd Adventsboks tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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