Episode Conveni Boligbrandsystem af Yiseo Kwon er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
BronzeReklame· 2026
Episode Conveni Boligbrandsystem
af Yiseo Kwon
Klient: Sk D&d
Vinder af A' Design Award i Bronze i kategorien Reklame
Verificeret Prisvinder
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Om Episode Conveni Boligbrandsystem
Episode Conveni er et brandsystem skabt til en boligservice med fokus på effektiv byliv. Identiteten er bygget op omkring metaforen om en kontakt, så essentielle services kan tændes, og unødvendige elementer kan slukkes. Systemet omfatter en logoarkitektur, et typografi- og farveskema samt et ikonsprog til digitale grænseflader. Skiltning, digitalt indhold og brugerkommunikation følger de samme visuelle regler. Resultatet er skalerbart og kan tilpasses hver enkelt lokation, samtidig med at det forbliver konsistent.
Anerkendelsen
Om A' Design Award i Bronze
Episode Conveni Boligbrandsystem er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Episode Conveni Boligbrandsystem forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Episode Conveni Boligbrandsystem tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensioner & Emballage
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Tags
- branding, visual identity, logo system, design system, user experience
- Produktionsteknologi
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Designudfordring
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Forskning
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspiration
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Projektvarighed
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Driftsflow
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patenter
- Copyrights belong to SK D&D Co., Ltd., 2025.
- Teammedlemmer
- Yiseo Kwon
Jaegyeong Seok
Hyeon Kim
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