Mobility Future Within Reach Brandkommunikation by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Reklame, Marketing og Kommunikationsdesign Competition Category.
SølvReklame· 2026
Mobility Future Within Reach Brandkommunikation
Client: tacto Inc.
A' Design Award i Sølv Winner in Reklame Category
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The Design
About Mobility Future Within Reach Brandkommunikation
Mobility Future Within Reach er et brandkommunikationsprogram skabt til et pædagogisk turnéarrangement om fremtidens mobilitet. Omdrejningspunktet er et stort diorama fremstillet af Fine Flute-pap med en højde på 1030 mm, en bredde på 1456 mm og en dybde på 500 mm. Hver del blev laserskåret og derefter samlet i hånden. Interaktive mekanismer får køretøjer til at bevæge sig, bygninger til at lyse op og byen til at reagere gennem lys, lyd og bevægelse. Det genanvendelige materiale understøtter bæredygtighedstemaet og hjælper børn med at forestille sig fremtidens mobilitet gennem leg.
The Recognition
About the A' Design Award i Sølv
Mobility Future Within Reach Brandkommunikation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mobility Future Within Reach Brandkommunikation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mobility Future Within Reach Brandkommunikation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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