Sprouties Primær funktion: Brandidentitet by Studio Matte is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronze in Reklame, Marketing og Kommunikationsdesign Competition Category.
BronzeReklame· 2026
Sprouties Primær funktion: Brandidentitet
by Studio Matte
Client: Studio Matte
A' Design Award i Bronze Winner in Reklame Category
- 7,249
- Verified Award Winner
- Verify Award Status for #181183
The Design
About Sprouties Primær funktion: Brandidentitet
Bogtekst: Sprouties er et brand med kattegræs fra gård til kat, som har en leveringsmodel centreret om næringstæthed og transparens i forsyningskæden. Det er det første brand, der tilbyder frisk, gourmet-kattegræs i UAE. Med afstand til traditionelle klichéer i kæledyrsbranchen anvender den visuelle identitet et Natural Luxury-koncept, der blander dybe grønne nuancer med raffinerede cremefarver og en specialdesignet logotype. En katteikon er skjult i i-bogstavet. Projektets omdrejningspunkt er dets emballage med dobbelt formål: en perforeret strukturel hylster, der forvandles til et minimalistisk dekorativt objekt til moderne interiør, når det er pakket ud.
The Recognition
About the A' Design Award i Bronze
Sprouties Primær funktion: Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Sprouties Primær funktion: Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Sprouties Primær funktion: Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
- Dimensions & Packaging
- Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system - Tags
- pet, cat, wellness, premium, natural, feline, grass
- Production Technology
- The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
- Design Challenge
- The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
- Research
- Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
- Inspiration
- The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
- Project Duration
- 6 months, France and UAE
- Operation Flow
- The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
- Team Members
- Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk
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