Sunday Park Primær funktion: Brandidentitet by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.
JernReklame· 2026
Sunday Park Primær funktion: Brandidentitet
by Yian Xiang
Client: Xiang Yian
A' Design Award i Jern Winner in Reklame Category
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- Verified Award Winner
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The Design
About Sunday Park Primær funktion: Brandidentitet
Bogtekst: Sunday Park Brandidentitet er et struktureret visuelt system udviklet til den moderne sektor for kæledyrslivsstil. Designet opbygger en fleksibel ramme gennem disciplineret typografi, afbalancerede farverelationer og skalerbar gitterlogik. Ved at kombinere visuel varme med formel tilbageholdenhed undgår systemet dekorativ overdådighed, samtidig med at det forbliver tilgængeligt og imødekommende. Dets tilpasningsdygtige struktur understøtter ensartet brug på tværs af emballage, tryk og digitale platforme og hjælper brandet med at bevare klarhed og langsigtet visuel sammenhæng.
The Recognition
About the A' Design Award i Jern
Sunday Park Primær funktion: Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sunday Park Primær funktion: Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sunday Park Primær funktion: Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- Dimensions & Packaging
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- Tags
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
- Production Technology
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- Design Challenge
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- Research
- Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability. - Inspiration
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- Project Duration
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- Operation Flow
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- Patents
- Copyrights belong to Xiang Yian, 2026.
- Team Members
- Xiang Yian
- Image Credits
- Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026
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