SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2017
SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning
by Prism Design
Client: Prism Design
A' Design Award i Sølv Winner in Indretning Category
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- Verified Award Winner
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The Design
About SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning
Book Text: SugarLady er en pop-up butiksindretning skabt til et damemodemærke i Shanghai, Kina. Sukkerkrystallet anvendes som hovedtema og skaber en forbindelse mellem indretningen og mærkets navn. Hver udstillingscelle er bygget af en stålramme beklædt med en industriel nylondug. LED-paneler på 600 gange 600 millimeter belyser cellerne indefra, så hver enhed lyser blødt. Cellerne er enkle og lette, så de kan samles, flyttes og omarrangeres på mange måder. Det samlede areal er 6 gange 10 meter og inkluderer et prøverum.
The Recognition
About the A' Design Award i Sølv
SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. SugarLady Ladies Brand Pop-up Store Pop-up Store Indretning er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Team Members
- Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI - Image Credits
- Photographer:MAKOTO ADACHI
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