Vinicola Cherchi Vinetiketter Design by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2017
Vinicola Cherchi Vinetiketter Design
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
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The Design
About Vinicola Cherchi Vinetiketter Design
Til en historisk vingård på Sardinien har den siden 1970 været designet til genylering af etiketter til klassikervinslinien. Undersøgelsen af nye mærker ønskede at bevare forbindelsen til den tradition, som virksomheden forfølger. I modsætning til tidligere etiketter virkede det for at give et strejf af elegance, der passer godt til vinens høje kvalitet. For etiketterne har arbejdet med Braille-teknik, der bringer elegance og stil uden at veje. Blomstermønsteret er baseret på en grafisk uddybning af et mønster fra den nærliggende kirke Santa Croce i Usini, som også er firmaets logo.
The Recognition
About the A' Design Award i Sølv
Vinicola Cherchi Vinetiketter Design er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Vinicola Cherchi Vinetiketter Design forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Vinicola Cherchi Vinetiketter Design er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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