DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Reklame, Marketing og Kommunikationsdesign Competition Category.
SølvReklame· 2020
DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter
Client: Unilever Food Solutions
A' Design Award i Sølv Winner in Reklame Category
Verified Award Winner
Verify Award Status for #90682The Design
About DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter
Unilever Food Solutions fik den beboer, kokken Heidi Heckmann (regional kundekokk, Cape Town), til opgave at skabe 11 unikke krydderiblandingsopskrifter ved hjælp af Robertsons krydderierække. Som en del af "Vores rejse, din opdagelse" -kampagne var ideen at skabe unikke billeder og designs ved hjælp af disse ingredienser til en sjov Facebook-kampagne. Hver uge blev Chef Heidi unikke krydderiblandinger udgivet som medierrige Facebook lærredindlæg. Hver af disse opskrifter er også tilgængelig til iPad-download på UFS.com-webstedet.
The Recognition
About the A' Design Award i Sølv
DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. DIY Spice Blends by Chef Heidi Sociale Medier Digitale Opskrifter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Team Members
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
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