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Konka LED A3 Series TV Smart-tv by Konka

Konka LED A3 Series TV Smart-tv by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Forbrugerelektronik Competition Category.


SølvForbrugerelektronik· 2020

Konka LED A3 Series TV Smart-tv

by Konka

Client: Konka

A' Design Award i Sølv Winner in Forbrugerelektronik Category

Colors

The Design

About Konka LED A3 Series TV Smart-tv

Konka LED A3-serien tv er et smart-tv designet til hjemmet. A3-serien har en slank og letvægtig form med en base formet som flyvende vinger, inspireret af ørne. En bagplade i glas og en mellemramme muliggør et kantløst design, så rammen og skærmen fremstår som ét stykke, når man ser dem forfra. Børstede metaldele og en mat finish giver sidevisningen et lagdelt udtryk. En rød cirkulær lysknap styrer hovedfunktionerne, og stemmestyring og lyssensor er integreret. Blå chip-LED'er med lange bølgelængder anvendes for at reducere blåt lys.

The Recognition

About the A' Design Award i Sølv

Konka LED A3 Series TV Smart-tv er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Konka LED A3 Series TV Smart-tv forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Konka LED A3 Series TV Smart-tv er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging
55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags
Flagship,55A3,65A3,75A3,LED
Production Technology
More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge
The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research
With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration
Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration
The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow
The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents
Patents:201930141777.3
Team Members
Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN

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