Feira do Alvarinho Reklamekampagne by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Reklame, Marketing og Kommunikationsdesign Competition Category.
SølvReklame· 2020
Feira do Alvarinho Reklamekampagne
by Fabio Alves
Client: MarkaBranka
A' Design Award i Sølv Winner in Reklame Category
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- Verified Award Winner
- Verify Award Status for #91133
The Design
About Feira do Alvarinho Reklamekampagne
Feira do Alvarinho er en årlig vinfest, der finder sted i Moncao, i Portugal. For at kommunikere begivenheden blev det skabt et gammelt og fiktivt rige. Med eget navn og civilisation blev kongeriget Alvarinho, udpeget således, fordi Moncao er kendt som vuggen af Alvarinho-vin, inspireret i den virkelige historie, steder, ikoniske mennesker og sagn fra Moncao. Den største udfordring ved dette projekt var at føre den ægte historie om territoriet ind i karakterdesignet.
The Recognition
About the A' Design Award i Sølv
Feira do Alvarinho Reklamekampagne er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Feira do Alvarinho Reklamekampagne forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Feira do Alvarinho Reklamekampagne er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Team Members
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Image Credits
- MarkaBranka, 2019
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