Aava Kosttilskud by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Aava Kosttilskud
Client: Aavalabs
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #91182The Design
About Aava Kosttilskud
Etiket og æskeemballage til et helsekostmærke, der har stærke rødder i Norden. Designet skal have et naturligt præg, især i betragtning af at ingredienserne er naturlige. De demografiske målgrupper er mænd og kvinder i 30'erne, 40'erne, 50'erne og 60'erne. Æsken er trykt på papir med en mat celloglaze finish. Mens gennemsigtig plast er valgt til beholderen, fordi det er den mest værdifulde plast efter genbrug.
The Recognition
About the A' Design Award i Sølv
Aava Kosttilskud er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Aava Kosttilskud forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Aava Kosttilskud er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Dimensions & Packaging
- Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm - Tags
- Packaging, Supplement, Health, Nature, Vitamins
- Production Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Design Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Project Duration
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Team Members
- Maja Maksimovic, Otso Kääriäinen
- Image Credits
- Aavalabs
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