Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Reklame, Marketing og Kommunikationsdesign Competition Category.
JernReklame· 2020
Wild Cook Advertising Plakat
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
A' Design Award i Jern Winner in Reklame Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising Plakat
Annoncering er en af de vigtigste dele i præsentationen af et produkt. For at kunne præsentere et design skal designere forstå de vigtigste aspekter af designet og for at præsentere det på en kunstnerisk måde er de nødt til at fokusere på dets vigtigste funktioner. Det præsenterede design er reklameplakater for et produkt, der giver forskellige at ryge dufte fra glat forbrænding af naturlige materialer til mad, det er grunden til, at designerne insisterede på at vise naturlige materialer brænde og røg, der kom ud af dem. Designernes intention var at stimulere deres nysgerrighed omkring reklamen.
The Recognition
About the A' Design Award i Jern
Wild Cook Advertising Plakat er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Wild Cook Advertising Plakat forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Wild Cook Advertising Plakat respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
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