Dagens Designer Interview
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I've been engaged in architecture for 24 years, starting as an assistant architect and now leading my own firm. My portfolio includes renowned buildings in Georgia such as government-commissioned houses of justice…
Could you please tell us about your experience as a designer, artist, architect or creator?
I've been engaged in architecture for 24 years, starting as an assistant architect and now leading my own firm. My
portfolio includes renowned buildings in Georgia such as government-commissioned houses of
justice, hotels, and multipurpose complexes, along with many significant reconstruction
projects.
2023-present. Lecturer of the Faculty of Architecture of the Caucasus University. The Caucasus University has been designated as a candidate for membership in the world's most famous and prestigious professional organization, the Royal Institute of British Architects (RIBA)
2014- present "Artytechs" CEO/Founder, Tbilisi, Georgia.
2000-2014, "MAGI STYLE", Chief Architect, Tbilisi, Georgia.
1999-2000 Georgian Railway Head Office, Architect
How did you become a designer?
I've dreamed of becoming an architect since childhood. My journey began when I started
drawing even before I could fully speak. I possess a natural talent for imagination that has been
instrumental to my creative processes throughout my career. Over the years, I've faced and
overcome numerous challenges, continually building on my experience. Initially, I made many
mistakes, especially due to a lack of technical knowledge. However, these errors were pivotal in
learning how to properly design and execute projects. My early work involved small-scale
projects like individual homes. Gradually, as I gained expertise, I moved on to larger
developments such as apartment buildings, hotels, shopping malls, and even government
facilities like justice houses. This progression in project size and complexity taught me that skill
and capability evolve with experience. Becoming a designer has been an intriguing and integral
part of my life, shaping my professional and personal growth.
What are your priorities, technique and style when designing?
My design process is methodical and comprises several stages, beginning with an in-depth
dialogue with the client. Understanding the client's needs accurately is crucial and forms the
foundation of my approach. This initial step ensures that I grasp the client's vision and objectives
thoroughly, which is vital for successful design execution. Next, I conduct a comprehensive study
of the project area, assessing its current development and potential. Following this analysis, I
move on to sketching and creating a preliminary mock-up. These early designs are then refined
using computer software to produce a detailed and scaled version, which I present to the client
for feedback. Once the conceptual phase is approved, we advance to the technical detailing of
the project. This systematic approach allows me to blend functionality with aesthetic appeal,
ensuring that each design not only meets but exceeds the client's expectations.
Which emotions do you feel when designing?
The design process is a deeply exciting and emotional journey for me, with each stage bringing
its own unique set of feelings. From the initial interaction with the client, where I strive to build
a relationship and understand their vision (Stage 1), to the in-depth study of the project area
(Stage 2), every phase is intriguing. Sketching the initial ideas (Stage 3) stirs creativity, while
preparing the technical drawings (Stage 4) focuses on precision and detail. The process of
obtaining a building permit from the city administration (Stage 5) involves anticipation and
often, a bit of anxiety. The construction phase (Stage 6) is particularly poignant, as it involves
overseeing the project come to life through authorial supervision, culminating in the emotional
handover of the completed building.
What particular aspects of your background shaped you as a designer?
My development as an architect has been shaped by a combination of key skills including
principle, strength, motivation, and a vivid imagination. My motivation is fueled by the success
of my projects, which in turn are founded on the principles of resilience and integrity. These
principles guide me to overcome challenges and navigate obstacles effectively.
The ability to make swift and accurate decisions, often relying on intuition, plays a critical role
in my architectural practice. Moreover, an architect's work requires a deep understanding of
human psychology. Successfully interpreting and fulfilling client needs demands a keen ability
to recognize and respond to their desires, which is a skill I have honed over the years. This
blend of technical expertise, psychological insight, and creative imagination has profoundly
shaped my approach to design and continues to drive my success in the field.
What is your growth path? What are your future plans? What is your dream design project?
My architectural career began 24 years ago when I started as an assistant architect. After a
year, seeking greater opportunities for development, I took the significant step of changing
jobs. This move came with a commitment to working 16 hours a day, accelerating my learning
and experience accumulation far beyond the normal pace.
This rigorous dedication paid off as I progressively handled larger and more complex projects,
including significant works for both the private sector and government. Today, I am the proud
owner of my own firm, which has earned 24 international awards. My experiences have not
only enriched my professional life but also allowed me to mentor future architects.
Looking forward, I aim to expand our reach with multiple international projects, developed in
collaboration with my partners. This aligns with my dream design project, which would involve
creating a groundbreaking architectural marvel that harmoniously blends innovative design
with environmental sustainability on a global scale. This project would ideally not only push
the boundaries of conventional architecture but also set new benchmarks for the integration of
technology and natural environments.
What are your advices to designers who are at the beginning of their career?
For new designers, my key advice is to live and breathe architecture. Embrace it as part of
your daily life. Success in this field stems from a deep passion for design, hard work, and the
continuous pursuit of transforming ideas into reality. Always be ready to capture inspiration
when it strikes and commit to refining your ideas into tangible outcomes. Treat every
challenge as a learning opportunity and continuously push your creative and technical limits.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The adage "profession turned into a life" reflects a profound dedication that transcends the ordinary relationship individuals might have with their work. It speaks to a level of commitment where one's profession does not merely represent a means to earn a living but becomes a central pillar of their identity and existence. This profound integration affects how a person lives, thinks, and interacts with the world, embodying their passion and profession in every aspect of life.
For those who live by this adage, their work often serves a greater purpose. It is their form of expression and their way to impact the world. Architects designing safe and beautiful spaces, doctors saving lives, teachers shaping futures—each finds a deeper meaning in their work, seeing it not just as a job but as a calling. This perspective can be incredibly fulfilling, as their professional achievements directly enhance their personal sense of purpose and identity.
Moreover, "profession turned into a life" suggests a legacy-building process. Individuals who embody their careers in their lifestyle often aim to leave a lasting impact, aspiring to be remembered for their contributions. Their professional identity becomes their legacy, crafted through years of dedication, creativity, and hard work.
What is your day to day look like?
My day begins at 8 AM with a cup of coffee on the veranda, setting a calm start before the
busyness kicks in. I then head to various construction sites to oversee progress and address
any immediate needs. Post-lunch, my afternoons are typically reserved for meetings with
clients in the office. As the evening approaches, I review the day’s work completed by my staff
to ensure everything aligns with our standards. Once the office quiets down and everyone
leaves, I find solitude to be the perfect state for creativity; that's when I start sketching out
new concepts. This quiet, focused work usually extends until about 1 AM, after which I head
home. This routine combines managerial duties with my personal creative process,
encapsulating the life of an active and deeply involved architect.
How do you keep up with latest design trends? To what extent do design trends matter?
While I am aware of the latest design trends, I prioritize creating designs that set their own
trends—distinct, unique, and non-standard. My approach to design is deeply personal,
characterized by a signature style that ensures each project stands out. I ensure that my
projects are diverse, each tailored to meet the specific needs of the client and the
environment through customized approaches. This method allows me to innovate freely while
still responding thoughtfully to each design challenge. In this way, while I recognize the value
of current trends, I focus more on crafting spaces that are meaningful and contextually
relevant rather than conforming strictly to popular styles.
How do you know if a product or project is well designed? How do you define good design?
I assess a well-designed project by envisioning the creative process behind its creation. To
me, good design is characterized by the harmony of architectural forms, aesthetic appeal,
proper planning, and correct technical execution. These elements must seamlessly integrate to
create a coherent and functional design.
How do you decide if your design is ready?
My design process is iterative, moving from one project to the next in a continuous search for
perfection. I consider a design complete when the sketch not only fits harmoniously into its
environment but also meets the developmental needs of the surrounding area and fulfills the
client's requirements. A design is finalized when it effectively addresses the functional purpose
and achieves aesthetic coherence.
What is your biggest design work?
The Monk Andrew’s Rehabilitation Center in the village of Dighomi near Tbilisi, Georgia, has given me immense satisfaction. This project was developed on a 6493 m2 plot of state-owned land, which was allocated to the Monk Andrew’s Foundation by the Georgian Government for charitable purposes. The construction of the 2000 sq.m. rehabilitation center was completed in 2023. It now serves as a healing space for children suffering from cancer. This charity project was deeply gratifying because it allowed me to use architecture as a tool for recovery, creating a nurturing environment where many children have found solace and healing.
Who is your favourite designer?
Frank Gehry is my favorite architect
I would love to have a conversation with Antoni Gaudí
One of my favorite designs is the glass pyramid at the Louvre Museum in Paris, designed by I.M. Pei. This architectural feature marks a significant era, blending the historical significance of the Louvre with modern architectural elements. The pyramid serves as a striking yet harmonious contrast to the classical architecture of the museum, creating a distinct historical narrative without compromising the integrity of the existing structures.
Would you tell us a bit about your lifestyle and culture?
Vienna is my favorite city. Music plays a crucial role in my creative processes, and my cultural background significantly influences my design projects. Design plays a crucial
role in shaping the lifestyles of communities and individuals by dictating the way spaces are
used and interacted with. Sometimes, when I pass by buildings I've designed and seeing them
actively enjoyed and appreciated by people greatly uplifts and motivates me. Often, I find
myself silently observing and interacting with these spaces, drawing inspiration and pride from
the positive impact they have on people's lives. I cherish all my buildings like a mother
cherishes her children. I've nurtured them from concept to construction and continue to
maintain a close connection with them.
Would you tell us more about your work culture and business philosophy?
Our company's approach to development and business has been firmly established since its
inception, largely due to the diverse expertise of our management team. This team includes
four professionals from different backgrounds, enabling rapid company growth. Aleksandre
Burchuladze brings 25 years of experience in business management and consulting within both
private and public sectors. Archil Dzidziguri, our head of marketing, contributes extensive
marketing expertise, alongside another key member Kote Gvinjilia who has significant
experience in public service, particularly as the head of the permit department for historical
areas. Their knowledge is crucial, especially concerning legislative aspects.
Our company does more than create architectural projects; we provide clients with
commercially viable and profitable ventures. The cornerstone of our business success is our
ability to produce successful projects, which are the result of a dedicated, professional, and
motivated team.
When selecting partners, we prioritize commitment, professionalism, and integrity, qualities
that are fundamental to fostering a successful and developed business. In any collaboration,
my primary requirement is a focus on continual development, which is essential for the
success of our projects. Being an architect involves the responsibility of creating world
landmarks, a duty we take seriously and expect every team member to uphold.
What are your philanthropic contributions to society as a designer, artist and architect?
Charitable projects play a crucial role in my professional activities, reflecting my ongoing
commitment as an architect. The expertise I've acquired over the years has not only provided
me with opportunities but has also instilled a sense of social responsibility, compelling me to
apply my skills for charitable purposes. The participation of architects in social and charitable
activities is vital, whether through specific projects like our rehabilitation center or by sharing
professional knowledge.
An essential aspect of my contribution to society is mentoring the next generation of
architects. Currently, our firm actively recruits and trains young architects and interns,
offering them a platform to learn and gain valuable experience.
In 2023, I expanded my role by becoming a lecturer at the Faculty of Architecture at Caucasus
University. The university is on its way to becoming a member of the Royal Institute of British
Architects (RIBA), a prestigious professional organization globally recognized in the field of
architecture. In this position, I am dedicated to educating and shaping future architects,
helping them to understand the nuances of creating, growing, and developing in this field. I
believe that these future professionals will produce innovative projects that will contribute to
the new history of the world. My role in this process is to provide a meaningful social service
by imparting knowledge and fostering development among aspiring architects.
What positive experiences you had when you attend the A' Design Award?
Winning the A Design Award has been a significant milestone in my career as an architect. This
recognition not only enhances my professional stature but also opens up more opportunities for
work, both locally and internationally. It marks a pivotal point in my professional development,
attracting new and exciting projects to our firm. Although I have received several international
awards, the A' Design Award stands out as particularly impactful. It not only affirms my work at
a high level but also motivates me to strive for even greater achievements. I am inspired to
participate in the A' Design Award repeatedly, aiming to showcase increasingly innovative
projects and further my professional growth.