Lihpao Plaza Einkaufszentrum-Innenraum by Alex Chiang - MAS

Lihpao Plaza Einkaufszentrum-Innenraum by Alex Chiang - MAS is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Innenraumdesign Competition Category.

GoldInnenraum· 2020

Lihpao Plaza Einkaufszentrum-Innenraum

by Alex Chiang - MAS

Client: Mas

A' Design Award in Gold Winner in Innenraum Category

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The Design

About Lihpao Plaza Einkaufszentrum-Innenraum

Die Lihpao Plaza ist ein in China realisiertes Innenarchitekturprojekt für ein Einkaufszentrum. Der Innenbereich umfasst 100.000 Quadratmeter auf zwei Ebenen mit Einzelhandels- und thematischen Gastronomieflächen. Sechs Themenzonen führen die Besucher durch das Einkaufszentrum – mit verwinkelten Gassen, Treppen und roten Laternen, Licht- und Schattenspielen durch Fenstergitter, Bücherwänden in Kombination mit Treppen sowie botanischen Elementen. Gängige Materialien wurden ausgewählt, um Bauzeitplan und Budget einzuhalten. Virtuelle Realität und dreidimensionale interaktive Projektionen bilden interaktive Räume. Die Raumaufteilung vereint Freizeit, Shopping und Entertainment an einem Ort.

The Recognition

About the A' Design Award in Gold

Lihpao Plaza Einkaufszentrum-Innenraum ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Lihpao Plaza Einkaufszentrum-Innenraum wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Lihpao Plaza Einkaufszentrum-Innenraum erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station.
Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
Dimensions & Packaging: The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
Tags: Immersive experience, Urban paradise, Humanities, nature, art, Technology
Production Technology: The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
Design Challenge: 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space .
2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
Research: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station).
The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
Inspiration: From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
Project Duration: The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
Operation Flow: The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
Team Members: Design Director:Alex Chiang
Designer:Jing zhang
Designer:Henry Sun
Designer:Jim Zhang
Designer:Wen Lee
Image Credits: #1: Photographer Siye Zhang, The Feast of jiufen, 2019
#2: Photographer Siye Zhang, He Feng Ri Li, 2019
#3: Photographer Siye Zhang, Liu Mang Wu, 2019
#4: Photographer Siye Zhang, The Secret Garden, 2019
#5: Photographer Siye Zhang, The Future World, 2019