Pop Pop Eventdesign by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Eventdesign Competition Category.

BronzeEvent· 2020

Pop Pop Eventdesign

by Tist

Client: Tist

A' Design Award in Bronze Winner in Event Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Eventdesign

Pop Pop ist ein saisonales Winter-Eventdesign, das für acht Duty-free-Shops in Korea entwickelt wurde. Das Projekt verbindet kulturelle Elemente mit dem Verkaufsraum und bietet so mehr als nur ein Einkaufserlebnis. Das Thema „Santa Village“ vereint Winter, Weihnachten und Geschenke und ruft kostbare Reisemomente in Erinnerung. Illustrationen von Figuren, Tieren und Bäumen werden durch einander überlagernde Linien verbunden, sodass sich die Bilder wie ein Puzzle lesen lassen. Neon-Flex-Beleuchtung, Acryl und Fomex verleihen dem weißen architektonischen Raum Farbe und Licht.

The Recognition

About the A' Design Award in Bronze

Pop Pop Eventdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Pop Pop Eventdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Pop Pop Eventdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk