Flavour Funhouse Unterirdisches Einkaufszentrum by K11 Musea

Flavour Funhouse Unterirdisches Einkaufszentrum by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2020

Flavour Funhouse Unterirdisches Einkaufszentrum

by K11 Musea

Client: New World Development Company Limited

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flavour Funhouse Unterirdisches Einkaufszentrum

Flavour Funhouse ist die Innenarchitektur eines unterirdischen Einkaufszentrums in Hongkong. Der Entwurf greift die Galleria-Architektur aus Eisen und Glas des 19. Jahrhunderts auf. Ladenfronten aus Metall und Glas sowie schwarze Gitter-Schiebetüren verleihen dem gesamten Umfeld eine homogene und zeitlose Atmosphäre. Eine hohe schwarze Metalldecke mit einem Metallgitter nimmt Leuchten und Dekoration auf und erhält dabei die volle Höhe des Untergeschosses. Drei Arten von Bodenfliesen, darunter sechseckige, markieren die unterschiedlichen Zonen. Ein Food Court bietet Bartheken, kleine Tische und einen langen Holztisch für Gruppen verschiedener Größe. Auch der zeitgenössischen Kunst wird Raum gegeben.

The Recognition

About the A' Design Award in Silber

Flavour Funhouse Unterirdisches Einkaufszentrum ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Flavour Funhouse Unterirdisches Einkaufszentrum wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Flavour Funhouse Unterirdisches Einkaufszentrum ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong