Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Innenraumdesign Competition Category.
GoldInnenraum· 2020
Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums
by MAG studio
Client: MAG studio
A' Design Award in Gold Winner in Innenraum Category
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- Verified Award Winner
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The Design
About Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums
Die Renovierung des Yongqing Fang Grand Theater ist ein Innenarchitekturprojekt für ein Ausstellungs- und Investitionsförderungszentrum in Guangzhou. Das Theater ist ein Wahrzeichen von Yongqing Fang an der Enning Road, einer sanierten Altstraße, die für traditionsreiche Marken und Tourismus bekannt ist. Der Entwurf stellt alte und neue Elemente einander gegenüber. Kastenförmige Volumina gliedern den unregelmäßigen Raum von 334 Quadratmetern. Das Erdgeschoss beherbergt Projektausstellungen, während das Obergeschoss für Verhandlungen genutzt wird. Zu den Materialien zählen Holzfurnier, weiße Farbe, schwarze Aluminiumpaneele und graue Fliesen. Mattierter Stahl und Glastüren verbinden Innenraum und Straße.
The Recognition
About the A' Design Award in Gold
Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Yongqing Fang Grand Theater Renovation Innenarchitektur eines Ausstellungsraums erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
- Dimensions & Packaging
- Area: 334 square meters.
Category: Exhibition - Tags
- Renovation, old street, revitalize, exhibition, contrast
- Production Technology
- Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
- Design Challenge
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
- Research
- Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
- Inspiration
- The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation. - Project Duration
- The project started in September 2019 and finished in November 2019 in Guangzhou.
- Operation Flow
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
- Team Members
- Chief designer: Jan Mok
Designer: Eric Zhou - Image Credits
- Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5
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