Anta Innenarchitektur eines Büros by Oatson Interior Design

Anta Innenarchitektur eines Büros by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2021

Anta Innenarchitektur eines Büros

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award in Bronze Winner in Innenraum Category

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Colors

The Design

About Anta Innenarchitektur eines Büros

Anta ist die Innenarchitektur der Zentrale einer Sportbekleidungsmarke in Shanghai, China. Jede Etage vom zweiten bis zum fünften Stock ist einer Marke der Unternehmensgruppe gewidmet. Ein Teil des Erdgeschosses verfügt über eine acht Meter hohe Decke und einen großen LED-Bildschirm, der von außen sichtbar ist. Fließende graue Linien, weiße Sportlerfiguren und ein roter Markenbuchstabe prägen den Eingangsbereich. Ein roter Ruhebereich und ein blauer Bodenbelag greifen die Farben zweier Marken auf. Zu den Oberflächenmaterialien zählen lackierte Aluminiumplatten, Eichenfurnier, Marmor und Granit.

The Recognition

About the A' Design Award in Bronze

Anta Innenarchitektur eines Büros ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Anta Innenarchitektur eines Büros wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Anta Innenarchitektur eines Büros befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong