Leding Bespoke Verkaufsraum by Zhihong Hu

Leding Bespoke Verkaufsraum by Zhihong Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2021

Leding Bespoke Verkaufsraum

by Zhihong Hu

Client: Greater Dog Architects

A' Design Award in Silber Winner in Innenraum Category

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Colors

The Design

About Leding Bespoke Verkaufsraum

Leding Bespoke ist ein Verkaufsraum, der für einen Maßschneider für Herrenmode in Shaoxing, China, gestaltet wurde. Der Haupteingang befindet sich im zweiten Obergeschoss und wird über eine Treppe erreicht, die von blauem Verbundglas gerahmt wird. Im Zentrum des Raumes steht eine Skulptur mit dem Namen Time Flow, die aus 698 beweglichen Würfeln von jeweils 100 Millimetern gebildet wird. Die Wegeführung ist um Time Flow herum angeordnet, mit Bereichen für Maßnehmen, Zuschnitt und Näharbeiten. Zu den Oberflächen zählen polierte weiße Fliesen, strukturierter weißer Anstrich, schwarzes Mattmetall und weißer Terrazzo. Alte Werkzeuge und mittels 3D-Druck gefertigte Körperbüsten erinnern an den handwerklichen Schneiderprozess.

The Recognition

About the A' Design Award in Silber

Leding Bespoke Verkaufsraum ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Leding Bespoke Verkaufsraum wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Leding Bespoke Verkaufsraum ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Time Flow.
As time goes by, suits are gradually shaped from a piece of fabric.
The movable cubes "Time Flow" expresses this wonderful regard.
Body measurement and cutting.
The function of space is to arrange the circulation around the "Time Flow", setting up a space for sewing and tailoring.
The long terrazzo table in VIP lounge is connecting the space from inside to outside, which emphases the geometric structure language of the whole space.
Dimensions & Packaging: Movable cubes "Time Flow" : 100mm100mmx100mm for each cube, Quantity: 698 cubes.
Yellow mental display table: Long 5000mmx Width 900mmx Height 650mm.
White terrazzo display table: Long 4500mmx Width 700mmx Height 550mm.
Buttons & accessories display frame on wall: Long 250mmx Width 250mmx Depth 50mm.
Superior products display cabinet: Long 2400mmx Width 800mmx Height 750mm.
Clothes rail: Long 1200mmx Width 550mmx Height 30mm.
Tailor counter: Long 3020mmx Width 800mmx Height 750mm.
3D printed portrait & hand & body props: 1:1 scale of human body.
Tags: The trace of hand made, Readable space, Express "Time Flow" poetically, Various scales application of "body" Visual narrative
Production Technology: MATERIALS:
Floor: Polished white tile , hand lay-up at the site.
Wall: Textured white paint & Blue paint plate with baking finished & Grey textured wallpaper.
Ceiling:Textured white paint & Black Matte Mental by welding and cutting.
Lighting: LED Strip Light, Spot light and track spot lights.
Staircase: Black Matte Mental by welding and cutting.
Other features: Blue laminated glass & Yellow mirror metal plate & Blue veneer & White terrazzo & 3D printed portrait and props.
Design Challenge: The main entrance of Leding Bespoke is on the second floor, and the only way is through the stairs enter space. How to combine the entrance and the staircase was a big challenge. Therefore, the designer applied blue laminated glass at the side of stairs, and placed lots of cubes around it, makes the little cubes growing in a big blue glass cube lively. Meanwhile, it is like coming out of a blue block when consumers enter the space, which is an interesting invitation for the guests.
Research: A narrative space through objects designer found in the process of custom-made suit, and also telling the precision of measuring bodies. So they had a specific research on its process and visit suit studio, understand raw materials and talk with tailors. The designer narrating space through details. For instance, shaping a readable space by illustrations and old tools. Application of the different scales of "body" element, and design a set of movable cubes express "time flow" poetically in the space.
Inspiration: "Traces are invisible. They perceive the flow of time through objects." -Greater Dog.
It was fascinated to see different fabrics, plate making, tailoring, even old sewing machines and ironing tools, and these objects have inspired designers.
So designers brought the rough, primitive, fundamental and forgotten objects back to the modern life. Consequently, It is not just only a retail space sells a high quality suits in a fashionable way, but also evokes the memory of the process of hand made era.
Project Duration: The project started in October 2018 in Shaoxing, China and finished in August 2019 in Shaoxing, China.
Operation Flow: In the whole design process we normally have four design phases to complete one project, which includes conceptual design phase, schematic design phase, construction drawing phase, construction phase. We work on each phase to support this project until its finish perfectly.
Team Members: Zhihong Hu
Jin Xin
Image Credits: Rachel Wu & Zhihong Hu