Novacolor Farben-Showroom by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2021

Novacolor Farben-Showroom

by Peihe Xie

Client: AD Architecture

A' Design Award in Bronze Winner in Innenraum Category

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Colors

The Design

About Novacolor Farben-Showroom

Novacolor ist ein Farben-Showroom in Shantou, Provinz Guangdong, China. Der Innenraum umfasst 180 Quadratmeter und präsentiert mehr als 200 Farbtexturen und Farbtöne. Der Showroom befindet sich in einer Ecke eines Einkaufszentrums mit geringem Besucheraufkommen, weshalb es zentrales Ziel der Entwurfsstrategie war, Aufmerksamkeit zu erregen. Eine verengte Öffnung markiert den Übergang in den Raum. Ein blauer ellipsoider Baukörper schwebt darüber und nimmt die Kurve des Grundrisses auf. Zu den Materialien zählen Edelstahl, Farbe, Mikrozement, transparente Folie und schaltbares Glas. Eine Spannmembrankonstruktion verteilt weiches Licht über die ausgestellten Produkte.

The Recognition

About the A' Design Award in Bronze

Novacolor Farben-Showroom ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Novacolor Farben-Showroom wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Novacolor Farben-Showroom befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun